Archive & Insights
80+ technical guides covering Magento 2, Shopify, security hardening, Core Web Vitals, and modern ecommerce architectures.
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Performance & Speed
Measuring and defending Core Web Vitals: CrUX field data versus lab, the 75th-percentile trap, first-party RUM collection, Lighthouse budgets in CI and release-over-release regression detection.
SEO & Marketing
Product, Offer and AggregateRating markup for ecommerce: availability accuracy, price reconciliation, merchant listing requirements, review policy, and how rich results get revoked.
Integrations & Systems
Cold start, collaborative versus content-based recommendations, why offline evaluation lies, when simple rules beat a model, and how to read a vendor's uplift claims.
Performance & Speed
PWA and SPA crawlability for ecommerce: what Googlebot really renders, critical content in server HTML, soft 404s in client routers, render lag, and how to test it.
Architecture & Cloud
Geo and segment personalisation at the edge without destroying cacheability: cache keys instead of Vary, segment cardinality, A/B assignment, and consent.
SEO & Marketing
An honest account of voice search for ecommerce: what the 50% statistic really was, why speakable and FAQ schema underdeliver, and where local intent still pays.
Performance & Speed
HTTP/2 multiplexing and prioritisation, the TLS 1.3 handshake, session resumption, cipher and curve ordering, OCSP stapling, and honest field measurement.
Architecture & Cloud
Writing Magento 2 modules that survive upgrades: DI, plugins versus observers versus preferences, declarative schema, data patches and the anti-patterns to avoid.
Security & Compliance
API gateway authentication and authorisation: JWT validation pitfalls, scope design, object-level checks, mTLS for partners, per-client rate limiting, schema validation.